web UX/UI Design: Vive la mejor experiencia
Si visitas mi perfil de LinkedIn encontraras el siguiente título: “UX/UI Designer | Digital Marketing | IT Engineer” y te preguntaras ¿Qué es UX/ UI Design o qué hace un UX/UI Designer?. Muy bien, pues de eso hablaremos el día de hoy.
LinkedIn –> https://www.linkedin.com/in/juliogordilloy/
Primero lo primero.
¿Qué es UX?
Por sus siglas en Inglés, User Experience (UX) es la percepción del usuario en el proceso que realiza cuando interactúa con un producto; un sitio web, dispositivo, programa o aplicación.
Aunque la experiencia de usuario va más allá, un usuario vive una experiencia con todo aquello que rodea a la empresa, desde el logotipo, los colores, la navegación de su web, la llamada al call center, pasar por sus redes sociales, la sala de espera, la entrada al baño, etc. Sí todo es experiencia y el usuario puede percibirla de manera positiva o negativa.
¿Y el UX Design?
Es una forma de diseñar que tiene por objetivo crear productos (sitios web, tiendas omline, apps, etc.) que resuelvan necesidades concretas de los usuarios finales, consiguiendo el mayor grado de satisfacción y la mejor experiencia posible, siempre pensando en el menor esfuerzo del usuario.
Esto se logra mediante la aplicación de ciertas disciplinas como: accesiblidad, usabilidad, diseño de interacción y arquitectura de la información.
Proceso del diseño UX
1. Investigación.
En esta etapa se busca conocer al usuario y su contexto, se investigan factores sociales, culturales, contextuales e incluso personales de cada individuo.
Si no conoce a sus clientes, de ninguna manera puede solucionar su problema
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Se debe obtener la mayor cantidad de información posible y necesaria para el proyecto a realizar, tanto del cliente, como del usuario.
2. Organización e idea.
Es el momento de unir la parte artística del proyecto con el análisis y conclusiones del paso anterior. Se trata de procesar dicha información y transformarla en un producto final, viable y optimizado.
3. Diseño.
Es el “Look and feel”. En esta etapa pasamos de lo abstracto a lo concreto, creamos el contenido y el diseño de la interacción.
4. Prueba.
Probamos nuestro diseño final, tanto con los clientes, como con los usuarios.
¿Qué es UI?
User Interface (UI) es un conjunto de elementos gráficos, que ayuda al usuario a interactuar con el producto y lograr de forma fácil y sencilla su propósito (navegación, tráfico, búsqueda, etc.).
Por otro lado el diseño de interface, es el conjunto de técnicas que nos ayudan a crear interfaces entre los usuarios y los productos finales, buscando un diseño altamente usable y amigable además de estético.
Finalmente, el siguiente gráfico nos muestra como convergen y funcionan ambas partes.
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