Marketing de contenidos Fast content: ¡Haz de tu contenido un Lamborghini!
Para quienes no saben (y dudo que sean muchos), Lamborghini es un fabricante italiano de automóviles deportivos y que actualmente pertenece a la familia Volkswagen.
Si pudiéramos definir a Lamborghini en 3 palabras, sin duda son Diseño, Innovación y Excelencia.
Son autos cautivadores, de hermoso diseño e impresionantes motores, alcanzando velocidades por encima de los 350km/h.
¿Qué tiene que ver con tu contenido?
Bueno, déjame explicarte.
Actualmente en el mundo, los consumidores acceden a Internet principalmente desde sus smartphones.
Esto; mientras realizan otras actividades diarias para recibir información inmediata, sencilla y rápida, en pequeños fragmentos de tiempo.
Estos fragmentos fueron bautizados por Google como Micro-momentos, mostrando los nuevos hábitos de consumo de información de los clientes.
Las marcas deben adaptarse a este nuevo estilo de vida de sus consumidores, transmitiendo contenido de manera rápida, clara y muy digerible en pequeñas fracciones de tiempo, conocido ahora como Fast Content.
¡Ahora sí!, La fórmula para hacer de tu contenido, un verdadero Lamborghini.
Nos guiaremos de un modelo del marketing de contenidos, conocido como “Modelo de las 3e”, las cuales son en inglés Engage, Entertain y Educate.
Engage
Tiene que ver en como conectar y enganchar, para captar la atención del consumidor, a través de un buen headline, diseño, imagen, etc.
Entertain
Debemos ser capaces de crear contenido digerible y entretenido principalmente en el contenido de vídeo.
Tus vídeos deben tener una duración máxima de 2:30 minutos, con información clara, sencilla, rápida y de calidad.
Educate
Genera contenido de valor, con el objetivo de que enseñe, eduque, que permita aprender algo nuevo a tus consumidores, generando en ellos ese sentimiento de agradecimiento y confianza hacia tu marca. Esto aunado a lo entretenido y lo atractivo, da vida al contenido viral, ese contenido que deseas compartir y que todos vean y conozcan.
Conclusión
La nueva forma de consumir contenido es a través de los Micro-momentos, esas pequeñas fracciones de tiempo.
Contenido que nos engancha, es entretenido, fácil de digerir, rápido y con alto contenido de valor. Contenido que al igual que el Lamborghini, nos brinde una experiencia llena de Velocidad, Diseño, Excelencia e Innovación.
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